Shoulder check / Lifesaver look. Before committing to a manoeuvre make a last check over the shoulder into the blind spot to make sure nothing unexpected is happening! If you are turning, use it to check the blind spot on the side to which you intend to turn. Getting into the habit of making a quick check over your shoulder before pulling off, changing direction, or changing lane might just save your life one day! IMPORTANT: Use your judgement about when to make a sho

We need your support in raising awareness amongst all road users in the UAE about motorcycles and motorcycle safety. Below are a few questions we should be asking UAE road users about being "Bike Aware". DO YOU... 1. Look twice for motorbikes at junctions? 2. Check your blind spots for motorbikes regularly? 3. Keep your distance from motorbikes? 4. Watch out for motorbikes when changing lanes? 5. Check for motorcycles before opening you door if parked by the side of a road?

"Wear brightly coloured or reflective clothing or use reflective strips and ride with your headlight on". Just some of the many things #UAEbikers and #UAEdeliveryriders can do to make themselves SEEN and therefore reduce their chances of an accident. Start adding to this better positioning, being more predictable and in control and better anticipation of potential hazards as well as educating car drivers / other road users to be more aware of motorcyclists and we will already

Hats off to Freedom Pizza & Saatchi & Saatchi who created the Safety Delivered initiative with the purpose of promoting an effective road safety culture amongst Freedom Pizza's delivery bike riders. Their approach to motorcycle safety awareness turned a vital piece of equipment designed to protect into a reminder, showcasing why the lives of their motorcycle delivery riders are more important than any delivery! #BikeAware #SafetyDelivered