
Promoting Safer Motorcycling
(Article first published September 2017 in Bike Nation Magazine) If the UAE becomes a much safer place for motorcycles due to a consistent and sustained focus on safety and awareness we would expect to see an increase in people taking up motorcycling for leisure and commuting. The knock-on effect of this will benefit the entire motorcycling community from the riders to the motorcycle retailers, training schools, equipment providers, garages, biker cafes, tour companies, motor